Cookie Policy

Last updated: 14 January 2026

About Cookies: This policy explains what cookies are, how we use them on our website, and how you can control them. We use cookies to improve your experience and deliver relevant advertising, including through Google Ads.

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.

Cookies can be "persistent" (remaining on your device until deleted or expired) or "session" (deleted when you close your browser). They can also be "first-party" (set by the website you're visiting) or "third-party" (set by a different website, often for advertising or analytics purposes).

2. How We Use Cookies

Creative Writing Course uses cookies for several purposes:

2.1 Essential Cookies

These cookies are necessary for our website to function properly. They enable basic features like page navigation, secure access to your account, and form submission. Without these cookies, some services cannot be provided.

Examples:

  • Session management cookies that remember your login status
  • Security cookies that help detect malicious activity
  • Cookie consent preference cookies that remember your cookie choices

Legal Basis: Legitimate interest (necessary for website functionality)

Can be disabled: No (without these, the site won't work properly)

2.2 Analytics and Performance Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our website and courses.

Google Analytics: We use Google Analytics to track website usage and visitor behaviour. Google Analytics uses cookies to collect data about your visits, including pages viewed, time spent on pages, and navigation paths. This data is aggregated and anonymised.

Information Collected:

  • Pages visited and time spent on each page
  • Browser type and version
  • Device type (mobile, tablet, desktop)
  • General geographic location (city/country level)
  • Traffic source (where you came from to reach our site)

Legal Basis: Consent

Can be disabled: Yes (through our cookie banner or browser settings)

2.3 Advertising and Marketing Cookies

These cookies are used to deliver relevant advertisements and measure the effectiveness of our advertising campaigns. They track your browsing activity across different websites.

Google Ads Cookies

Critical Information: We use Google Ads to promote our courses. When you interact with our Google Ads advertisements or visit our website after clicking an ad, Google sets cookies on your device. These cookies enable:

  • Conversion Tracking: Measuring whether ad clicks lead to course enrolments
  • Remarketing: Showing you relevant ads for our courses when you visit other websites
  • Interest-Based Advertising: Delivering ads based on your interests and browsing behaviour
  • Campaign Optimisation: Improving our advertising effectiveness by understanding which ads perform best

Data Collected Through Google Ads Cookies:

  • Ad clicks and impressions
  • Your interaction with our ads and website after viewing/clicking ads
  • Device and browser information
  • Approximate geographic location
  • Pages visited on our website

Google's Use of Data: Google processes this data according to their own privacy policy. Google may combine data from our ads with data from other advertisers to create interest profiles. For more information, visit Google's Privacy Policy at policies.google.com/privacy.

Legal Basis: Consent

Can be disabled: Yes (see "Managing Your Cookie Preferences" below)

2.4 Functionality Cookies

These cookies remember your preferences and choices to provide a more personalised experience.

Examples:

  • Language preference
  • Font size preferences
  • Previous course browsing history

Legal Basis: Consent or legitimate interest

Can be disabled: Yes

3. Specific Cookies We Use

Cookie Name Purpose Duration Type
cookieConsent Stores your cookie preferences 1 year Essential
_ga Google Analytics - distinguishes users 2 years Analytics
_gid Google Analytics - distinguishes users 24 hours Analytics
_gcl_au Google Ads - conversion tracking 90 days Advertising
_gac_* Google Ads - campaign attribution 90 days Advertising

4. Managing Your Cookie Preferences

4.1 Cookie Banner

When you first visit our website, you'll see a cookie banner allowing you to accept or reject non-essential cookies. You can change your preferences at any time by accessing the cookie settings in your browser or by contacting us.

4.2 Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically:

  • View what cookies are stored and delete them individually
  • Block third-party cookies
  • Block cookies from specific websites
  • Block all cookies
  • Delete all cookies when you close your browser

For guidance on managing cookies in popular browsers:

  • Chrome: chrome://settings/cookies
  • Firefox: about:preferences#privacy
  • Safari: Preferences > Privacy
  • Edge: edge://settings/privacy

4.3 Opting Out of Google Ads Cookies

To opt out of personalised advertising from Google:

  • Visit Google Ads Settings: adssettings.google.com
  • Use the Google Analytics Opt-out Browser Add-on: tools.google.com/dlpage/gaoptout
  • Visit Your Online Choices: youronlinechoices.com (for EU/UK users)

Note that opting out of advertising cookies means you'll still see ads, but they won't be tailored to your interests.

5. Impact of Disabling Cookies

If you choose to disable cookies:

  • Essential cookies: Some website features may not function properly
  • Analytics cookies: We won't be able to improve our website based on user behaviour data
  • Advertising cookies: You'll still see ads, but they may be less relevant to your interests
  • Functionality cookies: The website won't remember your preferences

6. Third-Party Cookies

Some cookies on our website are set by third-party services we use. These third parties have their own privacy and cookie policies:

  • Google Analytics: policies.google.com/privacy
  • Google Ads: policies.google.com/technologies/ads

We have no control over these third-party cookies and encourage you to review their policies directly.

7. Changes to This Cookie Policy

We may update this Cookie Policy periodically to reflect changes in our practices or legal requirements. Significant changes will be communicated through a prominent notice on our website.

8. More Information

For more information about cookies and how they're used online, visit:

  • All About Cookies: allaboutcookies.org
  • ICO Cookie Guidance: ico.org.uk/for-organisations/guide-to-pecr/cookies-and-similar-technologies

9. Contact Us

If you have questions about our use of cookies, please contact us:

  • Email: [email protected]
  • Phone: +44 078 7512 1486
  • Address: 9-11 St Andrew's Cres, Cardiff CF10 3DG, United Kingdom